![]() ![]() When the test scores for the Brad Bird film came, it blew the WB execs’ minds. A Great Movie Bombs Because Of The Studio And the result was – no one knew a movie like The Iron Giant was even coming to the theaters. No significant promotion or marketing was done that would increase the movie’s break-even point. So they half expected The Iron Giant to fail as well. ![]() Fresh off the failure of Quest For Camelot, WB did not have that much faith in animated movies back in the ’90s and early 2000s. 1991’s The Iron Giant Bombed Because WB Studios Didn’t Market It Properly Shame On You, WB!!īrad Bird openly claims that the reason this movie failed despite it being so good was because of the studio. That loyal fan-following merits an iron Giant 2 sequel movie. Despite underperforming at the Box Office, people still watch the heck out of this movie even after two decades. Everything from the voice work (Jennifer Aniston and Vin Diesel played key roles) to the characterization and animation is seen as top notch even today. The Iron Giant is hailed as a milestone in the animated feature genre. ![]()
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